We dragged ourselves out of bed at 6:30 on a summer day to go to Holland's primary flower auction. Our visit was strangely satisfying--the auction house is so big and such a well-oiled machine, it's hard not to be impressed.
It's a teeny-tiny country, but the Netherlands is world's #1 grower and exporter of cut flowers:
This is THE place through which ALL cut flowers pass when moving from grower to market. Every day, there's a fierce, but civilized bidding process called the auction clock. It operates according to a system called the Dutch Auction, which means going from a high price to a low price.
Skip ahead to the 44 second mark on this video, and watch A & R do some crazy flower distribution of their own!
And check this out. Tell me it's not mesmerizing!
We LOVE Holland!!!!
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